Men have a problem that no one ever talks about
Men have a problem that
no one ever talks about.
It’s unsightly.
It’s embarrassing.
It’s annoying.
And it’s gone on for far too long.
Men have a FIT problem.
For ages, brands have been getting it all wrong, using a lazy system of averages to create this linear sliding scale of sizes – XS, SM, M, L, XL, XXL. Have a look at this image below. Each guy would say that if they HAD to pick a standard size from somewhere like J.Crew, it would be Medium. The heights range from 5'5 to 6'3. The weights range from 155 to 195 lbs. This is insane. How could one size fit all of these guys?
The reality is that S/M/L sizing is broken, and we decided to do something about it. By measuring thousands of guys and taking their feedback and preference for what they want in a great fitting shirt, we were able to design a new-to-world sizing system based on body types.
The concept is simple, but so very good. We started from a little office in Washington, DC to winning over customers in all 50 states and over 30 countries. How did we do it?
We call it the Fit Finder - 12 different sizes that cover 91% of men who would describe themselves as skinny, slim, or athletic in build.
20% OFF + FREE Shipping on your first order. Use code "20OFF" at checkout. Offer Expires in 48h.
12 Sizes Based on Body Type and Hight
Size 1:
Short/Skinny
Slight bone structure with narrow shoulders and chest, and a shorter torso and arm
Size 2:
Short/Slim
Slight bone structure with narrow shoulders and chest, and a shorter torso and arm
Size 3:
Short/Athletic
Wider through the shoulders, chest and arms, V-shaped from shoulders to waist, shorter torso
Broader proportions, primarily in the arms, chest and waist, with a shorter torso and arm
Slight bone structure with narrow shoulders and chest, and an average torso length
Lean, but with some shape in the chest and shoulder, and an average torso length and arm
Size 7:
Average/Athletic
Wider through the shoulders, chest and arms, V-shaped from shoulders to waist, average torso
Size 8:
Average/Broad
Broader proportions, mostly in the arms, chest and waist, and an average torso length
Size 9:
Tall/Skinny
Slight bone structure with narrow shoulders and chest, with a longer torso and arm length
Size 11:
Tall/Athletic
Wider through the shoulders, chest and arms, V-shaped from shoulders to waist, longer torso
Size 12:
Tall/Broad
Broader proportions, mostly in the arms, chest and waist, with a longer torso and arm length
TESTIMONIALS
“Finally, an off the rack sizing that works for me. Really comfortable and well-fitting shirt”.
Alexander B. Verified Buyer ⭐⭐⭐⭐⭐
“Love the shirt! Ya'll have the sizing down as most shirts I purchased would need alteration, not yours. Customer for life.”
Sokthirith K. – Verified Buyer ⭐⭐⭐⭐⭐
20% OFF + FREE Shipping on your first order. Use code "20OFF" at checkout. Offer Expires in 48h.
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